Industry and manufacturing
SEO and GEO for Industrial Companies
For manufacturers, suppliers and technical service companies: we make your services findable where purchasing and maintenance teams search, on Google and in AI answers, in the languages of your markets.
How industrial customers search
People in maintenance rarely type a generic term. They search for the brand, the model designation or the part number, often together with words like repair, spare part or service.
When a machine is down, decisions are made fast. The supplier whose page names exactly that model and explains how repair or delivery works stands a good chance.
These searches often happen in English or in several languages, even when buyer and supplier are in the same country.
What we often see on industrial websites
Service pages with very little text
A heading, a photo and two sentences. Machines are left guessing which equipment you work on, to what extent and for which markets.
Unfinished placeholder pages in the index
Pages created during a relaunch and never filled are published and indexed by Google. Searchers see an empty page under your name.
Service pages Google can't find
The repair or spare parts page exists, yet nothing links to it, it is missing from the sitemap or it is set to noindex by mistake.
No brand and model lists
Which manufacturers and series you support is only in a PDF catalog or nowhere on the site. That is exactly what your customers search for.
No export focus in several languages
The site exists in one language, or the English version is a shortened translation with no word on delivery abroad, service or contact people.
What we do
One page per service
A separate page for each service with the brands and models you work on, the process from the first call to return delivery, your warranty terms and typical delivery times. All details come from you.
Service and Organization schema
Each service page gets Service markup, and your company gets Organization markup with location and contact details. Machines read from this who offers what to whom.
Multilingual pages for export markets
Separate pages for each target market in the local language or in English, linked with hreflang and carrying what buyers there need: delivery, contact person, on-site service or service by shipment.
Cleaning up the index
We fill placeholder pages or remove them from the index. Orphaned service pages get internal links and a place in the sitemap.
How a service page is structured, using an example
Picture a hypothetical company that repairs hydraulic pumps. Next to the general "Repair" page it gets a separate page called "Hydraulic pump repair" with these details:
- ✓the brands and series the company repairs
- ✓the process: request, pickup or shipment, diagnosis, quote, repair, test, return
- ✓the warranty terms for the repair
- ✓the usual turnaround time and how to place an urgent job
- ✓versions in the languages of its export markets
A full analysis of your website
On request, we review your entire website: subpages, structure and structured data. You get the results and a proposal for implementation.
Reply within one working day. Non-binding request. We agree on the cost before we start.
We use your details only for this request. More in our privacy policy.
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Related pages
Questions from industrial companies
Our customers buy through personal contacts. Do we still need a good website?+
Personal relationships remain important. A website with a model list, process and delivery times answers the questions that come up before a call and helps new customers find you.
Should part numbers be on the website?+
Yes, if you repair or supply specific parts or assemblies. Part numbers and model designations are what maintenance teams type into the search box. We publish them as readable text; a PDF list alone rarely does the job.
Which languages should our pages be in?+
The languages of your most important export markets, at least English. We write and review pages in Turkish, English and German.
We have a PDF catalog. Is that enough?+
A PDF catalog is a good addition. For search, your key brands, models and services also need their own HTML page with a title, a description and structured data.
How many service pages do we need?+
One for each service that customers search for separately, for example repair, spare parts and maintenance. We draw up the list with you based on what you offer.