For local businesses
Can the customer in your area find you
A trade business, a service provider, a practice or a guesthouse: for a business with a local catchment area, being present on Google and in AI answers rests on one foundation, that machines understand your business.
The search happens in two places
A customer today searches on Google and also asks an AI. In both cases one thing matters: whether the machines understand your business. What you offer, where you work and how to reach you.
This page shows what counts for a business with a local catchment area and what we set up for it.
What counts for a local business
Four things give the machines a clear picture of your business.
The Google Business Profile
Address, phone, opening hours, category and reviews in one place, complete and up to date.
Consistent company details
Name, address and phone number appear on the website, in the profile and in directories in the same spelling.
Details on the page
What you offer, for which area and with which details, readable on the page and marked up as structured data.
Access for AI crawlers
Whether the crawlers of the AI systems may fetch your page, set in the robots.txt.
Where we make you visible
ChatGPT
When someone asks here for a business like yours, they get a few names, and yours should be one of them.
Gemini
Google's AI answers questions right on the phone, and your business should show up in that answer.
People still search here the classic way, and the two belong together: a site Google understands well also helps you in AI answers.
Copilot
Built into Windows, Edge and Microsoft 365 and used for research in many companies, and your business should appear there with the right details.
Claude
People also turn to it for advice when choosing a provider, and your business should come up with the right details.
Perplexity
It answers questions with visible source links, and your own website should be one of those sources.
Your website
We work with the system that fits you. For new sites we recommend Next.js on Vercel, because server-side rendering, image optimization and worldwide delivery are built in there and do not have to be added later. With an existing WordPress site we keep working within it, a switch is rarely needed.
We build the whole thing, meaning design, copy and implementation, or we implement what you supply as content.
The work takes about seven days. Every page is handed over with measured values for load time and visibility.
See in a few seconds where your site stands
The free check needs no sign-up. If you do not like the result, we talk about what to do.
Free checkA full analysis of your website
On request, we review your entire website: subpages, structure and structured data. You get the results and a proposal for implementation.
Reply within one working day. Non-binding request. We agree on the cost before we start.
We use your details only for this request. More in our privacy policy.
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Related pages
Frequently asked questions
I already have a website. Is that enough?+
A website is the foundation. We check whether your details are complete and stored in a machine-readable form, and add what is missing.
What is a Google Business Profile?+
The listing with address, phone, opening hours and reviews for your business. We set it up and bring it in line with the details on your website.
Does my site have to be rebuilt?+
Mostly no. With an existing WordPress site we keep working within it. For a new site we recommend Next.js on Vercel.
How long does it take?+
The work takes about seven days. After that we hand over the page with measured values.
Will this get me into the AI answers?+
We make sure your details are complete and machine-readable. That is the foundation. A fixed spot in an answer is something no one can promise.
Do I need technical knowledge for this?+
No. We handle the implementation, no technical knowledge is needed on your side.