Google Ads Management

What we do in Google Ads

1. 1

   Account setup or takeover

   We open a Google Ads account in your company's name or get access to your existing one. You remain the owner and can remove our access at any time.

2. 2

   Conversion tracking

   We track form submissions and clicks on your phone number with the Google tag and Google Analytics 4. Key events from GA4 are imported into Google Ads as conversions, so you can see which campaign brings enquiries.

3. 3

   Campaigns

   Search campaigns reach people who search Google for what you offer. If it fits your goal, we add Performance Max for YouTube, Maps and other Google channels. For local businesses we target the ads to your area.

4. 4

   Keywords and negative keywords

   We choose the phrases your customers use when they look for your service. Searches that don't fit your business are excluded with negative keywords.

5. 5

   Ad copy and assets

   We write the headlines and descriptions for responsive search ads and add sitelink, callout, call and location assets. According to Google, assets make an ad more visible on the results page.

6. 6

   Landing pages

   Each ad group leads to the page that describes the service people searched for. Where needed, we turn it into a page that loads fast on mobile and has one clear call to action.

7. 7

   Ongoing optimization

   We regularly review the search terms report, ad copy, budget split and landing page experience, and bring you our proposed changes.

8. 8

   Reporting

   Our reports show spend, form enquiries and phone clicks per campaign. Every change in the account also appears in the Google Ads change history, together with who made it.

Typical problems in existing accounts

When we take over an account, these are the first things we check:

• No conversion tracking, or tracking that is wrong

  If the tag is missing or set up incorrectly, Google Ads cannot see which clicks led to an enquiry. Smart Bidding works with conversion data, so missing data also weakens how the campaigns are managed.

• Keywords that are too broad, missing negatives

  Broad match can show ads on many different searches related to a keyword. Google recommends using it together with Smart Bidding. Without a negative keyword list, ads also appear on searches that have nothing to do with your business.

• Ads that lead to the home page

  Someone searching for a specific service who lands on the home page has to find it on their own. Google recommends a landing page that closely matches the ad and the keywords. Landing page experience is one of the three components of Quality Score.

• Budget spent on irrelevant searches

  The search terms report lists the actual searches your ads were shown for. If nobody reads it regularly, part of the clicks you pay for can come from searches unrelated to your business.

• Ads shown outside the target area

  The default location setting shows ads to people in your area and also to people who show interest in it. If you only serve a specific area, we change the setting accordingly.

Google Ads, SEO and AI visibility

Local and international campaigns

How we proceed

1. 1

   First review

   We review your existing account, the conversion tracking and your landing pages. If you don't have an account yet, we talk about your goal and your area.

2. 2

   Written quote

   We prepare a quote that names each task separately.

3. 3

   Setup

   We prepare tracking, campaigns and ad copy and show you everything before it goes live.

4. 4

   Management

   We monitor the campaigns regularly and apply the changes we propose once you have approved them.

Every change to your account is presented to you first and made after your approval.

Our general way of working, step by step: How We Work

Frequently asked questions